A luxury campaign that moved from social feeds into cultural conversation.

When Born Outside entered the Middle East, the ambition was impact and positioning.

To mark 30 years of Georges Hobeika, Harper’s Bazaar Arabia hosted an exclusive event at Studio 152. I led the content strategy and live social coverage.

The brief was to position the Galaxy S25 Edge not simply as a device, but as a fashion-forward essential for modern, style-led women.

Social Mode was founded in 2019 at a pivotal moment in the evolution of digital media.

For the UAE launch of COS, the objective was to secure high-impact digital coverage in premium English-language fashion media, positioning the opening as a cultural moment — not just a retail event.