Social Mode 

A publication on the zeitgeist. A bet on people.
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Social Mode started life in 2019 as a social media agency, working with brands across London and Dubai.

Then social stopped being social. It became media.

So Social Mode became media too.

Jessica Valentine, fractional marketing director and founder of Social Mode

Notes on the zeitgeist

The Publication

Social Mode is a publication on social, tech and consumer culture, written for people who want to understand the feed rather than simply survive it. Each essay sets out to explain what's changing and why it matters, from the platform updates that quietly rewrite the rules to the creators and characters shaping what we all end up talking about. It's part analysis, part cultural criticism, and part educated guesswork about what comes next.

Read Social Mode →
Jessica Valentine, fractional marketing director and founder of Social Mode

Personal brand strategy

The Practice

If everyone is a media company now, most people are running theirs without a strategy. I work with a small number of founders, executives and creatives on what they stand for online, who it's for, what they make, and a system they can actually keep up with. Not ghost-posting. Strategy.

Work with me → 
The Practice

What it covers

  • — the one thing you want to be known for, and the rooms it gets you into

  • — start fresh, or evolve the one you have

  • — pillars, formats and a rhythm that fits a real working week

  • — hooks, carousels, captions and visual direction

  • — the first 90 days, then what the numbers are actually telling you