Cartier x Harper’s Bazaar Arabia

Content Strategy · Social Content · Digital Rollout · Digital Talent Management · Campaign Reporting

Overview:

To mark Harper’s Bazaar Arabia’s 200th issue, Cartier partnered on a region-wide Love campaign spanning print, social, paid media, and digital storytelling. The objective was to translate a legacy luxury narrative into a high-impact social rollout while maintaining the emotional depth and editorial integrity of the campaign.

The work required careful coordination across content, talent, platforms, and timing—delivering scale without fragmenting the story.

My Role:

I led the social-first strategy and execution across the full digital lifecycle of the campaign.

Scope of responsibility

Content strategy and social content planning
End-to-end digital rollout
Digital talent management and coordination
Full rollout management, including liaison with talent and internal stakeholders
Campaign reporting and performance analysis

Results

This campaign became the most successful Harper’s Bazaar Arabia campaign to date and marked Cartier’s strongest social campaign launch globally. Beyond performance metrics, it extended into broader cultural conversation, including a dedicated AB Talks podcast series by Anas Bukhash featuring interviews with the campaign couples.

Campaign impact